McDonald’s bucks dining industry downturn with cost-conscious pitch - FT中文网
登录×
电子邮件/用户名
密码
记住我
请输入邮箱和密码进行绑定操作:
请输入手机号码,通过短信验证(目前仅支持中国大陆地区的手机号):
请您阅读我们的用户注册协议隐私权保护政策,点击下方按钮即视为您接受。
公司盈利和业绩

McDonald’s bucks dining industry downturn with cost-conscious pitch

Fast-food hamburger chain uses promotions and value menu items to boost sales
00:00

{"text":[[{"start":9.3,"text":"McDonald’s is enticing cash-strapped customers to spend more with promotions and new menu items, boosting sales and defying a broader downturn in the US restaurant industry."}],[{"start":22.05,"text":"Sales at McDonald’s restaurants that have been open at least a year rose 3.6 per cent in the third quarter compared with a year before, the hamburger chain reported on Wednesday."}],[{"start":34.04,"text":"It added that customers spent more at each visit. Analysts had forecast a 3.51 per cent annual increase, according to S&P Capital IQ."}],[{"start":45.59,"text":"Despite a challenging environment, McDonald’s chief executive Chris Kempczinski said on a call with analysts on Wednesday: “For us, the focus is always on getting more people through the door, getting them to be buying larger items.”"}],[{"start":63.67,"text":"The restaurant sector is facing a broader slowdown as US consumers increasingly eat at home to save money. Growth in consumer spending on dining out flatlined in September, down from 3.7 per cent in August, according to an analysis of credit card data by Bank of America Global Research."}],[{"start":85.61,"text":"Diners have turned away from quick-service outlets in particular, with fast-food stores suffering negative monthly sales growth since last November in aggregate. Spending at these restaurants, excluding pizza, fell 0.6 per cent year over year, according to BofA."}],[{"start":104.84,"text":"Diners at limited-service restaurants skew younger and lower income than the median US consumer. Restaurant groups have warned this demographic has sharply reined in spending in recent months amid inflation and slowing wage growth."}],[{"start":123.73,"text":"Lower income consumers’ visits to fast food restaurants are “declining nearly double digits” as these diners struggle to absorb the rising costs of housing, food and childcare, Kempczinski said."}],[{"start":138.52,"text":"“There’s some significant inflation there that the low-income consumer is having to absorb. And I think that is affecting their outlook and their sentiment and their spending behaviour, not just in [quick service restaurants] but across a number of other product categories as well,” he added."}],[{"start":161.82000000000002,"text":"The Chicago-based chain relied on promotions to help it drive foot traffic since the summer that led to an initial sales boost between April and June, after declining in the first quarter. That continued in the past quarter as McDonald’s reintroduced its extra value meals promotion and popular snack wraps dish."}],[{"start":185.51000000000002,"text":"McDonald’s revenue grew 3 per cent to $7.08bn in the quarter ending in September, just under analysts’ estimates of $7.09bn. Net income grew 1 per cent to $2.28bn, below the forecast of $2.38bn. McDonald’s shares rose 3 per cent in morning trading on Wednesday."}],[{"start":212.26000000000002,"text":"In the past week, fast-casual chains Chipotle Mexican Grill, Wingstop and Cava reduced sales forecasts for the remainder of the year, warning that younger customers may remain hesitant to dining out throughout the winter."}],[{"start":228.04000000000002,"text":"“This group is facing several headwinds, including unemployment, increased student loan repayment and slower real wage growth,” Chipotle chief executive Scott Boatwright said last week, adding the chain had lost customers to grocery stores."}],[{"start":244.08,"text":"However, Yum Brands’ chief executive Chris Turner on Tuesday said Taco Bell’s wide variety of new dishes and offerings under $5 kept its customers from pulling back. Yum reported a 3 per cent boost in same-store sales across its portfolio, which also includes KFC and Pizza Hut."}],[{"start":279.6,"text":""}]],"url":"https://audio.ftcn.net.cn/album/a_1762392583_9732.mp3"}

版权声明:本文版权归FT中文网所有,未经允许任何单位或个人不得转载,复制或以任何其他方式使用本文全部或部分,侵权必究。

特朗普因新关税计划面临法律挑战

在最高法院裁定先前关税非法后,美国总统转而援引一些鲜为人知的法律。

整顿还是圈地?印尼领导人瞄准资源公司

印尼总统普拉博沃•苏比延多誓言将对违反环境法规的资源企业采取强硬措施。

伊朗战争威胁海湾资金的全球流动

海合会六个成员国数十年来已集体成长为全球金融领域最具影响力的力量之一,投资足迹遍及全球。世界对中东资本的依赖程度比许多人意识到的更深。

一周展望:投资者在押注滞胀吗?

随着全球债市抛售加剧,一种新的忧虑正在占据上风:滞胀。

特朗普将伊朗战争推向新的升级阶段

在伊朗发动一连串针锋相对式打击之后,美国总统发出48小时最后通牒,要求开放霍尔木兹海峡。

高技能劳动者正在训练AI——这要付出代价

步入这一全新劳动力市场的学生应谨慎规划对外分享的内容,重新思考竞争,并考虑集体谈判。
设置字号×
最小
较小
默认
较大
最大
分享×