When it comes to fundraising, timing is everything. But budget cellphone maker Shenzhen Transsion Holdings Co. Ltd. (688036.SH) apparently hasn’t learned that lesson, based on the timing of new reports that it’s considering a second listing in Hong Kong to complement its existing listing on Shanghai’s STAR Market.
对企业融资而言，时机决定成败。不过，深圳传音控股股份有限公司（688036.SH）显然未能汲取这一教训，媒体新近报道称，这家平价手机制造商正计划在科创板基础上，在香港作二次上市。
The company is one of China’s least-known cellphone superstars due to its focus on budget models under the Tecno, Infinix and Itel brands that typically sell for $100 to $200. The company quietly built up a dominant presence in Africa, before bursting onto the global leaderboard in 2023 when it became one of the world’s five biggest manufacturers with its expansion into other developing markets.
凭借着力发展Tecno、Infinix及Itel等处于100至200美元区间的平价机型，传音控股成为国内最不为人知的手机行业翘楚。通过悄然深耕非洲市场确立主导地位后，公司2023年借力拓展其他新兴市场，跻身全球前五大手机厂商。
But lately Transsion has fallen on hard times as China’s other cellphone makers start to challenge it in Africa, and it stumbles in some of its newer markets. Making matters worse, the company was sued by global telecoms chip giant Qualcomm last year, and its longtime CFO also disappeared briefly last September under worrisome circumstances.
然而，近年随着国内其他手机厂商在非洲发起挑战，加之其在新开拓市场屡遭挫败，传音控股步入艰难时期。雪上加霜的是，全球通信芯片巨头高通去年对该公司发起诉讼，其任职多年的CFO，更于当年9月短暂失联。