Its English name tells you almost immediately that ZJK Industrial Co. Ltd. (ZJK.US) is not a very sophisticated company, at least when it comes to communications. The name comes from the first letters of the three characters in the company’s Chinese name, Zhongjinke, and it tells you nothing about the company and isn’t particularly easy to remember.
(作者阳歌,本文仅代表个人观点)
But behind that lack of public relations savvy, this company appears to be on the cusp of a major expansion as its screws and fasteners gain growing acceptance among major electronic components makers. ZJK made headlines back in December 2024 shortly after its Nasdaq IPO when it said it had been invited to create fasteners for potential use in new high-tech cooling systems being developed by AI chip superstar Nvidia.
从英文名称来看,很快就能发现中金科工业股份有限公司(ZJK.US)并不是一家在品牌传达上特别讲究的公司。这个名称取自其中文名“中金科”三个字的首字母,既无法反映公司业务,也不算容易记住。
ZJK’s stock briefly rose above $17 after that announcement, more than triple its IPO price of $5. But the company, probably not realizing how much such an announcement might affect its stock, quickly downplayed the development, causing its shares to fall back to previous levels.
然而,在这种品牌沟通能力不足的表象之下,公司似乎正处于大幅扩张的前夕,其螺丝与紧固件产品正逐步获得大型电子元件制造商的采用。中金科在2024年12月纳斯达克上市后不久即登上新闻头条,当时公司表示已获邀为AI芯片龙头英伟达(Nvidia)开发中的新一代高端散热系统提供紧固件。