China’s overheated car market is leading Autohome Inc. (ATHM.US; 2518.HK) to look outside for relief, as the country’s largest car-trading services provider tries to jumpstart its growth that began stalling in the second half of last year. Autohome revealed it launched an international version of its website in June, as it reported a fourth consecutive quarter of contracting revenues for the latest three-month period through June.
面对去年下半年开始失速的业绩，中国最大汽车交易平台汽车之家(ATHM.US; 2518.HK)正将目光转向海外寻求突破。在披露截至6月的季度营收连续四季萎缩的同时，公司宣布已于6月上线网站海外版。
The company’s advertising services took the biggest hit during the quarter, plunging 36% year-on-year in revenue terms, as carmakers and dealers that are Autohome’s biggest customers slashed their marketing budgets amid a bloody price war that has dragged on for more than a year. Company executives noted the government has taken steps this year to try to ease the price war, optimistically predicting the situation could improve in the second half of the year.
汽车之家核心客户群——汽车制造商与经销商，在持续逾年的惨烈价格战中大幅削减营销预算，致其广告服务收入遭受重创，当季同比大跌36%。公司高管指出，政府今年已出台措施缓和价格战，乐观预测下半年形势可能好转。
Autohome’s online marketplace was also a small bright spot as the only one of its three main business segments to report revenue growth in the latest quarter. That growth, combined with an 11% slump for the company’s leads generation services, allowed the former to overtake the latter to become Autohome’s biggest breadwinner for the quarter.
在线营销及其他收入，成为三大主营业务板块中，当季唯一实现增长的亮点。结合线索服务收入11%的跌幅，前者本季反超后者，跃升为公司最大收入来源。